Scorecard Questions

Question 1

We’re clearly and transparently explaining on our website how much it costs to work with us.

Yes No

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Question 2

We have someone on staff whose only job is to create content for our sales and marketing. This person’s job title is content manager (or something similar).

Yes No

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Question 3

Our marketing/content strategy focuses more on bottom-of-the-funnel content (content used to help sales close deals) vs top-of-the-funnel content (used primarily to drive search traffic).

Yes No

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Question 4

Members of both our sales and marketing teams from various levels meet regularly (at least twice a month) to stay aligned on a single sales and marketing strategy and discuss ways they can better support each other.

Yes No

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Question 5

We’ve integrated content and videos into our sales process specifically to reduce the time sales reps need to spend working with prospects.

Yes No

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Question 6

Our sales team uses the company’s CRM the way they’re supposed to.

Yes No

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Question 7

We have a videographer on staff who’s publishing videos on a weekly basis to be used for sales and marketing.

Yes No

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Question 8

Our sales reps are just as effective, or more effective, selling over Zoom (or a similar platform) post-COVID vs. pre-COVID selling methods.

Yes No

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Question 9

Our website hosts a wealth of information that helps our customers make better buying decisions.

Yes No

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Question 10

Senior leadership is fully invested and excited about our company’s inbound marketing plan.

Yes No

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Question 11

We’ve invested in ongoing training and education (either online or hands-on) for our marketing and sales team that ensures we’re using content and marketing technology effectively.

Yes No

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Question 12

We’ve invested in coaching for our senior leadership to ensure the company stays aligned and avoids common blindspots.

Yes No

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